NYTimes: "The Latest Entrepreneurial Fantasy Is Selling Cupcakes"

[Lady Rogue]

Since many of our members are in the cupcake biz, I thought I'd post this piece from the NYTimes.

The piece features some great insider math, such as:

For each cupcake she sells, Ms. Lovely figures she spends 60 cents on ingredients, 57 cents on mortgage payments and utilities, 48 cents on labor, 18 cents on packaging and merchant fees, 16 cents on loan repayment, 24 cents for marketing, 18 cents for miscellaneous expenses and 4 cents for insurance. That totals $2.45, leaving a potential profit of 55 cents on each $3 cupcake.

Interesting stuff for the bakers among us.